Why Advertise with Modeus Media

Unmatched Access to Key Decision-Makers

Traditional healthcare marketing reaches consumers. Modeus Media reaches the professionals who recommend, dispense, and drive patient outcomes, at the exact moment they're making decisions.

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The Pharmacy Marketing Problem

Most pharmaceutical and healthcare brands face the same challenge: how do you reach pharmacists when they're actually working?

Trade shows happen sporadically throughout the year
Email inboxes are oversaturated
Sales reps can only visit so many stores
Social media reaches pharmacists at home, not at work

Modeus Media solves this

We're embedded inside DDBook Cloud, the platform 80% of Australian pharmacists use 5–50 times every single day, right behind the dispensary counter.

100% Pharmacist Audience

Only registered pharmacists have access to DDBook. Your ads appear exclusively to verified professionals during working hours, in clinical settings.

Mandated Daily Usage

DDBook isn't optional. It's essential pharmacy infrastructure. Pharmacists log in daily as part of mandated workflows — meaning your message becomes part of their routine.

12x Daily Frequency

The average pharmacist checks DDBook 12 times per day. That's 12 brand impressions per day, per pharmacist, frequency that traditional media can't touch.

Zero Wasted Impressions

No consumers. No bots. No unqualified traffic. Every impression is a healthcare professional with prescribing influence and purchasing power.

Logged-in pharmacists only, guaranteed professional audience

Frequency capping, control how often your message appears

Location targeting, focus on specific regions or states

Platform usage patterns, target based on engagement behavior

Channel	Audience	Frequency	Clinical Context	Waste
Modeus Media	100% pharmacists	5–50x daily	During patient interactions	0%
Trade Publications	Mixed	Monthly	Commute/break time	30–50%
Sales Reps	Limited reach	Quarterly	Variable	High cost per contact
Social Media	Consumers + professionals	Variable	Off-hours	80–95%
Email Campaigns	<20% open rate	One-time	Inbox clutter	80%+

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